Many believe the Rs 1,000-crore mark (in worldwide gross) in Indian cinema by India cinema for India cinema is un thinkable but bahubali 2 is breaking all records and heading to touch the 1000 crores mark.
Already 800 crores plus highest in Indian film history grossed and the movie has at least three more weeks at the box office, and it is also doing well abroad.
The film’s net earnings at Rs 545 crore, too, have surpassed all records. So far, Baahubali: The Beginning was the highest net earner from India at Rs 540 crore.
The Hindi dubbed version of the film has smashed the Rs 139-crore feat of Raees — highest Bollywood earner this year. The first-week collection of the Hindi dub version of Baahubali 2 was Rs 196 crore.
With this, the movie has surpassed the record of the Hindi dubbed version of the ‘Jungle Book’. Jungle Book had made Rs 189 crore in India last year — the highest earning Hindi dubbed for a non-Hindi film ever.
Shobu Yarlagadda, producer of Baahubali 2, and his team plan to monetise the brand name ‘Baahubali’ by expanding into a TV series and animation, among others.
The film has around 20 brands which associate the product in some capacity or the other.
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